AWS and e& ink $1bn cloud deal 

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The deal is set to drive cloud innovation across the Middle East 

UAE based operator e& has announced a $1 billion strategic partnership with Amazon Web Services (AWS) to drive cloud innovation across the Middle East. The collaboration follows AWS’s launch of its second Middle East cloud region in 2022, which was backed by a $5 billion investment.

The partnership combines AWS’s sovereign cloud infrastructure with e&’s network, catering to the public sector and regulated industries such as healthcare, finance, and oil and gas. The goal is to deliver cloud solutions that align with regional regulations, addressing the demand for secure and scalable infrastructure. There is an increased demand for cloud infrastructure services in the region, an issue that this partnership will directly address. 

The agreement between the two companies will see them accelerate digital transformation in the region, providing services like AI, cybersecurity, and networking. This will benefit both large enterprises and small businesses, with access to AWS’s services and marketplace helping companies modernise their operations. 

To do this, e& will use AWS’s technology to enhance its platforms, such as the streaming service Starzplay Arabia and the multi-service app Careem. e& also plans to expand its AI capabilities and smart home services, offering more customer-focused innovations. 

“This initiative aligns with the UAE’s Vision 2031, aimed at positioning the nation as a global economic hub while driving digital transformation across key sectors,” said Tanuja Randery, Vice President of EMEA at AWS in the press release. 

“Our investment in developing the skills of UAE nationals will have a positive impact on the region’s economic growth and technological leadership,” he continued. 

“Our partnership with AWS is a game-changer for our customers. By combining AWS’s advanced cloud capabilities with e&’s local expertise, we will empower businesses across the region with the tools and infrastructure to accelerate their digital transformation and become more agile to scale as they innovate faster,” echoed Salvador Anglada, CEO of e& enterprise. 

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Also in the news:
Singtel becomes latest telco to launch AI cloud services
South Korean telcos accused of collusion, may face fines of $4bn
Hexatronic: Innovation will be needed to reach rural customers 



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