Vodafone and Google deepen relatioship with 10-year AI partnership 

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The deal will see Google’s generative AI models enhance Vodafone’s mobile, fixed broadband, and TV offerings  

Vodafone and Google have agreed to expand their existing partnership for the next ten years, in a move that aims bring new services, devices, and TV experiences to millions of Vodafone customers across Europe and Africa.  

This expanded partnership is focused on leveraging Google Cloud and the company’s generative AI models known as Gemini to enhance customer experiences, providing additional storage, security, and AI assistance. 

The deal will benefit customers in all 15 markets in which Vodafone operators, as well as impacting partners in 45 total markets around the world.  

“Together, Vodafone and Google will put new AI-powered content and devices into the hands of millions of more consumers. Using these services, our customers can discover new ways to learn, create and communicate, as well as consume TV, on a scale we haven’t seen before,” said Vodafone CEO Margherita Della Valle in a press release. 

“Our expanded partnership with Vodafone will help bring our most advanced AI products and services, including our Gemini models, to more people across Europe and Africa,” said Sundar Pichai, CEO of Google and Alphabet.   

Vodafone will offer Google’s YouTube and Google One subscription services, including storage and AI tools, alongside devices like Pixel phones. Vodafone TV, powered by Android TV, will also benefit from AI enhancements like improved content discovery and ad management. A deeper integration with YouTube is in development. 

The two companies already work together on a data system that securely stores Vodafone’s data using Google Cloud. Now, Vodafone will use Google Cloud’s Vertex AI platform to create and expand AI-powered applications more quickly across its markets. 

Vodafone also plans to launch a new cloud-based cybersecurity solution for business customers using Google Cloud’s Security Operations platform, it said. This will include advanced tools for managing security threats.  

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